If you have a dataset relating to your publication you can enter its DOI in this field in an ePubs record to link the two together.
If you have presented your work in different formats, for example, as a conference presentation AND as a journal article, and there are records in ePubs for each of these, you can enter the ePubs Persistent URL of the related record in this field to link the records together. ePubs will automatically add the 'link back' to the record you are working on for you.